9 ??? ???t??ns ?f ? ?us?n?ss ?l?n
You ?r?b?bl? kn?w th?t th?r? ?s m?r? t? st?rt?ng ? bus?n?ss th?n ??u ?n?t??ll? th?ught. ?h?r? ?r? s? m?n? ?????s t? ?ut t?g?th?r, ???rd?n?t? ?nd d? b?f?r? st?rt?ng ? bus?n?ss. ??n? ?ntr??r?n?urs ?r? ??th?r ?v?rl??d?d w?th ?nf?rm?t??n ?r ??nfus?d ?s t? wh?r? t? st?rt fr?m!
? bus?n?ss ?l?n ?s ? f?rm?l d??um?nt th?t ?ut th?s? ?d??s t?g?th?r ?n ? l?g???l s?qu?n??. ?ust l?k? ? blu? ?r?nt ?s n???ss?r? f?r bu?ld?ng ? h?us?, ? bus?n?ss ?s th? ??? f?rst st?? ?n st?rt?ng ? bus?n?ss. ?t ?s ? r??l?st?? ?nd ? w?rk?bl? ?l?n th?t ?utl?n?s v?r??us ?s???ts ?f bus?n?ss ?n?lud?ng ?ndustr? ??rf?rm?n??, m?rk?t st?t?st??s, ?nd f?n?n???l summ?r? ?nd s? ?n.
??n? ?ntr??r?n?urs wr?t? bus?n?ss ?l?ns ?nl? wh?n th?? s??k f?n?n??ng ?r st?rt-u? ????t?l f?r th??r bus?n?ss. ? h?v? ?lw??s f?lt th?t ? bus?n?ss ?l?n ?s ?n ?ss?nt??l d??um?nt t? ?n? bus?n?ss wh?th?r ?r n?t ?t ?s s??k?ng ????t?l. Y?s, ?nv?st?rs ?nd b?nk?rs n??d ? bus?n?ss ?l?n t? und?rst?nd ??ur ?l?n, but m?r? ?m??rt?nt th?n th?t ?s ??u b??ng sur? ?s t? wh?t ??u n??d ?nd wh?r? ??u w?nt t? g?!
??w?v?r, ?n ?rd?r t? wr?t? d?wn ??ur bus?n?ss ?d??s th?r? ?r? s?v?r?l ?s???ts th?t ??u n??d t? r?s??r?h u??n. ??st ?f th?s ?nf?rm?t??n w?uld b? ?v??l?bl? ?n th? ?nt?rn?t ?r w?th ?ndustr? ?nd tr?d? ?ss????t??ns. ?n?? th? ?l?n ?s wr?tt?n, ?t w?ll g?v? ??u ? ??m?l?t? ???tur? ?f th? bus?n?ss ?n?lud?ng ?ts ??t?nt??l w??kn?ss?s, ????rtun?t??s, str?ngths, thr??ts, l?g?l ?nd f?n?n???l ??ns?d?r?t??ns ?nd s? ?n. ?h?s w?ll h?l? ?n ??m?l?t?l? und?rst?nd?ng ??ur bus?n?ss ?nd d?f?n?ng ?ts fr?m?w?rk b?f?r? ??u g? ?h??d ?nd ?um? ?nt? ?t.
??r?, w?'v? summ?r?z?d th? k?? s??t??ns th?t ??u'll f?nd ?n ? bus?n?ss ?l?n.
?h? ??n? ??? ???t??ns ?f ? ?us?n?ss ?l?n
1. ????ut?v? summ?r?
?h?s ?s ?n? ?f th? m?st ?r?t???l ?s???ts ?f ??ur bus?n?ss ?l?n. ? h?v? s??n m?n? ?l??nts wh?s? ?l?ns w?r? r????t?d b? ?nv?st?rs ?ust b???us? th? ????ut?v? summ?r? w?s n?t w?ll wr?tt?n. ?n ????ut?v? summ?r? ?s ? ?n? (?r tw?) ??g? summ?r? ?f ??ur ?nt?r? bus?n?ss ?d??, th? ?ndustr?, m?rk?t, ??m??t?t??n, m?n?g?m?nt t??m, r?sks, f?n?n???l ?r????t??ns ?nd th? ?m?l?m?nt?t??n ?l?n. ?d??ll?, th? ????ut?v? summ?r? sh?uld b? wr?tt?n l?st ?ft?r th? ?nt?r? bus?n?ss ?l?n (?n?lud?ng ?ts f?n?n???ls ?r? r??d?)!
2. ?us?n?ss/??m??n? ?v?rv??w
?h?s ?s th? f?rst s??t??n ?f ??ur m??n bus?n?ss ?l?n. ?h?s sh?uld st?rt w?th ?n ?ntr?du?t??n ?nd ? br??f bus?n?ss ?v?rv??w. ?h?s sh?uld ?n?lud? d?t??ls ?n th? h?st?r? ?f th? bus?n?ss, t??? ?f ?nt?t?, m?ss??n ?nd v?s??n st?t?m?nt, ?b???t?v?s, ?wn?rsh?? stru?tur? ?nd ? br??f summ?r? ?f th? f?n?n???l ?r???s?l/fund?ng r?qu?st.
3. ?r?du?ts ?nd ??rv???s
?h?s s??t??n ???l??ns t? th? r??d?r, th? ?r?du?ts ?nd/?r s?rv???s ??u ?r???s? t? s?ll. ??r? ??u n??d t? g?v? th? d?t??l?d ?r?du?t(s) ?nf?rm?t??n, f??tur?s, b?n?f?ts, v?lu? ?r???s?t??n, ??m??t?t?v? ?dv?nt?g?s, h?w ?nd wh?r? ??ur ?r?du?t/s?rv???s w?ll b? ?r?du??d/r?nd?r?d.
4. ?ndustr? ?v?rv??w
?h? ?ndustr? ?v?rv??w s??t??n ?f th? bus?n?ss ?l?n d?m?nstr?t?s th? v??b?l?t? ?f ??ur bus?n?ss ?d?? b? d?s?uss?ng th? s?z? ?nd gr?wth ?f th? ?ndustr?. W? g?n?r?ll? r???mm?nd ?ur ?l??nts t? us? th? 'funn?l ???r???h' wh?n wr?t?ng th?s s??t??n ?f th? bus?n?ss ?l?n. Und?r th? funn?l ???r???h, th? ?ndustr? ?v?rv??w ?f th? ?nt?r? ??untr? ?s g?v?n f?rst, f?ll?w?d b? th? r?g??n/st?t? ?nd th?n n?rr?w?d d?wn t? th? ??rf?rm?n?? ?f th? ?ndustr? ?n th? ??t??s/t?wns wh?r? ??u ?r???s? t? h?v? th? bus?n?ss. ?n? ?ndustr? ??rm?ss??ns (su?h ?s ??llut??n ??rt?f???t?s, ??rm?ts, l???ns?s ?t?) sh?uld ?ls? b? d?s?uss?d h?r?.
5. ??rk?t?ng ?tr?t?g?
?h? m?rk?t?ng s??t??n ?f th? bus?n?ss ?l?n ?s ?n? ?f th? m?st ?m??rt?nt s??t??ns ?f th? bus?n?ss ?l?n. ?v?n ?f ??u h?v? th? b?st ?r?du?t ?n ??ur ?nt?r? ?ndustr?, ??u n??d t? ?l?n ?n h?w ?t sh?uld r???h th? ?ust?m?rs ?nd wh?r? th?? ?r?! ??r? ??u sh?uld d?s?r?b? th? t?rg?t m?rk?t s?gm?nt, ??m??t?t?rs, ?nd th? k?? v?lu? ?r???s?t??n.
Y?u ?ls? sh?uld d?s?uss wh?t w?ll b? ??ur ?r???ng ?nd ?r?m?t??n ???k?g?s ?nd h?w th?s? w?ll ?????l t? th? t?rg?t ?ust?m?rs. Y?u m?ght ?ls? h?v? t? f??t?r ?n th? l?t?st tr?nds su?h ?s s????l m?d??, n?tw?rk?ng ?nd th? m?? ?f ???h t??? ?f th?s? t??t??s ?nd h?w th?? w?ll ?ff??t ??ur s?l?s.
6. ???r?t??ns ?l?n
?n ?ff??t?v? m?n?g?m?nt t??m ?s th? k?? t? dr?v?ng ?n? bus?n?ss fr?m wh?r? ?t ?s n?w t? wh?r? ?t w?nts t? g?. ?n th?s s??t??n, ?r?v?d? ? ?r?f?l? ?f ??ur m?n?g?m?nt t??m, ??ur m?n??w?r ?l?n, ??ur ?r?du?t??n ?l?n, ?nd ?n ?v?rv??w ?f d??-t?-d?? ???r?t??ns. ?t ?s v?r? ?r?t???l th?t th?s s??t??n ?s wr?tt?n w?ll s?n?? ????l? w?ll b?t ?n th? ???k?? th?n b?t ?n th? h?rs?.
7. F?n?n???l ?l?n
??n? ?ntr??r?n?urs th?t ? h?v? w?rk?d w?th f??r th?s ??rt ?f th? ?l?n ?nd s?m?h?w ?r th? ?th?r tr? t? ?v??d ?t. ?h?s ?s ??? m?st ?m??rt?nt ??rt ?f th? bus?n?ss ?l?n s?n?? ?nv?st?rs ?r b?nk?rs w?ll n?t ?nv?st ?f th? bus?n?ss ?l?n ?s n?t f?n?n???ll? v??bl?. ?h?s s??t??n sh?uld ??nt??n f?n?n???l ?r????t??ns f?r ?t l??st thr?? t? f?v? ???rs ?nd sh?uld ?n?lud? ?n??m? st?t?m?nts, w?rk?ng ????t?l st?t?m?nts, ??sh fl?w st?t?m?nts ?nd b?l?n?? sh??ts.
??n? bus?n?ss ?l?ns th?t ? h?v? r?v??w?d d? n?t ??nt??n ?n ?n?l?s?s ?f th?s? f?n?n???l st?t?m?nts. ?d??ll? ? s?m?l? r?t?? ?n?l?s?s, ?ndustr? b?n?hm?rk?ng, ?h?rts ?nd gr??h???l r??r?s?nt?t??ns g? ? l?ng w?? ?n m?k?ng th?s s??t??n ?????l?ng t? th? ?nv?st?rs.
8. ?r????t ???r??s?l ?nd R?sk ?n?l?s?s
??n? ?ut ?f t?n ?l?ns d? n?t h?v? th?s s??t??n. Fr?m ? r??d?rs' ??rs???t?v? ? ??n't str?ss h?w ?m??rt?nt th?s s??t??n ?f th? ?l?n ?s. ?h?s s??t??n w?ll d?s?uss th? k?? r?sks th?t th? bus?n?ss ?s ????s?d t? ?nd h?w th?s? r?sks ?r? ?r???s?d t? b? m?t?g?t?d. F?r ???m?l?, ?f ??u ?r? ?l?nn?ng ? r?st?ur?nt ?nd ?ssum?d th?t 100 ?ust?m?rs w?ll ??m? ?n ?v?r?d??, th?s ?l?n w?ll ?n?l?z? th? s?ns?t?v?t? ?f ??ur ?ssum?t??n ?f 100 ?ust?m?rs ?n v?r??us f??t?rs su?h ?s ?r?f?t?b?l?t?, ??sh fl?ws ?t? - Wh?t ?f ?nl? 80 ?ust?m?rs ??m?? W?ll ? m?k? suff????nt ?r?f?ts t? r???? m? l??n?
9. ?m?l?m?nt?t??n
?g??n, th?s ?s ?n? ?f th? m?st ??mm?nl? ?gn?r?d s??t??ns ?n ? bus?n?ss ?l?n. ??v?ng r??d ??ur ??m?l?t? ?l?n, th? r??d?r w?uld l?k? t? kn?w th? n??t st??s ?n m?k?ng th?s bus?n?ss ?d?? ? r??l?t?. ?n th?s s??t??n ?f th? bus?n?ss ?l?n, ??u sh?uld d?s?uss th? k?? m?l?st?n?s ?n th? n??r futur?, h?w ??u ?r? g??ng t? ??h??v? th?m, wh? (?m?ng ??ur m?n?g?m?nt t??m) ?r? r?s??ns?bl? f?r ???h ?f th?s? m?l?st?n?s ?nd s? ?n. ?h?s w?uld g?v? th? bus?n?ss ?l?n ? ??m?l?t? f?n?sh fr?m b??ng ?ust ? ??n???t t? m?k?ng ?t ? r??l?t?!
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